XR Has Landed in Baltimore | Rock Shore Media

OVERVIEW

Our team produced a promotional video advertising our new Unreal Engine LED Wall at Rock Shore Studios. We wanted to create something edge, powerful and dynamic. We selected a variety of scenarios to showcase different use cases. The main focus of the this video was the BMW, where you can see how natural reflections were artificially produced with the LED Wall.

APPROACH

The lighting setup we used for the car scene was an overhead key consisting of 3 Litepanels Gemini 2x1s diffused with a 12x12 Magic Cloth grid. The fills consisted of 2 Quasar Science Rainbow RGB tubes wrapping around the left side and front of the vehicle as well as 2 Litepanels Gemini 1x1s behind the car to motivate the background scene’s ambient lighting into the hazer. The lens we used was a Fujinon 20-120mm Cabrio XK T3.5 Premier PL Mount Zoom Lens with a 1/8 Black Pro Mist Filter on a RED HELIUM 8K S35 Sensor.

CHALLENGES

This was our team's first time using Unreal Engine; our goal of this project is to show our clients and other filmmakers what can be accomplished with this new technology but also learn the inner workings. We had a relaxed schedule that allowed us to pace ourselves and experiment.

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THE RESULTS

awards

We help brands grow. Our clients rely on us to tell their stories with perfect pitch and we take great pride in conveying their messages accurately and effectively.

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